Google Retail is a B2B site aimed at retailers and business owners, offering them access to products and solutions to reach their customers. It is the heart of accessibility to each Google product and retail solution, giving overviews and explanations of how each service can benefit both the business and consumer, as well as emphasising access to learning and support using these products.
Google Retail was one of the major projects I worked on at Toaster, where I was involved with art direction routes, UI, photography direction, illustration, iconography, and handover to our Front End Developers. Despite working alongside an Art Director and Senior Designer in the initial stages of the project, I was the only Designer on the project for the majority of its duration.
Sketch / Adobe Illustrator / Adobe Photoshop / InVision / Adobe After Effects
The following journey takes the user from the landing page through a product page, detailing the benefits of Local inventory Ads, through to the Learn page.
Mobile version of the homepage detailing the benefits of using Google’s solutions and products for reaching wider audiences.
Mobile screens for Shopping Ads and the Get Started page. The UI illustrations were the chosen art direction across the site alongside retail photography.
The UI illustrations are frequently placed as hero images as a visual aid to quickly describe to the user what the product/solution actually entails.
Below are examples of the illustration work I did for an early art direction route, creating a visual link between digital and physical retail. These were initially designed to be used as hero images on the product and solutions pages. However they eventually developed into the illustrative UI which are used as visual representation of each product.
